BMW and Bang & Olufsen join forces to ensure technical excellence .

BMW and Bang & Olufsen join forces to ensure technical excellence .

Last night, AGMC, the BMW importer for Dubai, Sharjah and the Northern Emirates, hosted an event for its customers with Bang & Olufsen to showcase BMW’s longstanding commitment to providing superior in-car audio technology and surround sound.

Hosted at the ikonhouse design showroom in Al Quoz, Mikkel Venge,  Industrial Designer at Bang & Olufsen Automotive, revealed the process of how a concept is initially developed and how this is then translated into real world prototypes and finally into production. In addition, he provided behind-the-scenes stories of the process that is required to develop the best possible Bang & Olufsen in-car sound systems for BMW.