Free shopping kicks off in Dubai, Thanks to World’s first ‘tryvertising’ concept by Sample Central

Yes you heard it right you can shop without paying a single buck from your wallet neither have to use any of your credit cards in this store so what’s the catch? You only have to give your honest feedback of the product you take away from Sample Central in the form of an on-line survey which hardly takes less than a minute to answer 5-10 questions. Interesting right?

Thank fully I was specially invited for the official launch of Sample Central in their store in Festival city in Dubai. The world’s first ‘tryvertising’ was officially launched by Anthony J James, Founder and Global CEO of Sample Central.

So Wondering How it works?

Step 1. Register your profile/Username with your email Address at

Step 2. Head over to Sample Central store in Festival City and pay 100 AED for the Annual membership card in the store (This is the only time you have to pay)

Step 3. Schedule an appointment to visit the store.

Step 4. choose 5 products which also includes consumable goods and give the product feedback on-line at website.

Step 5. Ensure you complete all the surveys and schedule an appointment before coming back to the store. That’s it.

(Note the more surveys you submit the more levels you gain like bronze, silver gold i.e more products you can take back home.)


Check the press release at the end for more information:


Sample Central unveils first UAE store in Dubai Festival City


New member-only store brings ‘tryvertising’ to the Middle East – offering consumers a unique, hands-on experience



Dubai, UAE, 6 November 2012: Sample Central, the world’s first ‘tryvertising’ store has opened its first regional flagship store in the Middle East, in Dubai, Festival City. The store offers customers a unique membership-based retail experience, and the opportunity to sample and take home products without purchasing them.

Through the ‘tryvertising’ (or try-before-you-buy) concept, Sample Central members pay for their products through their opinions. Annual membership in the UAE costs AED 100, after which customers can visit the store to try out various products, including fitness equipment, electrical goods, food and grooming products…and much much more!. Members can take certain products home for free – all that is required in return is for them to fill out a short, simple questionnaire on the product, devised by the manufacturer.

The entire process takes place in a real shopping environment in real-time with a willing and accepting customer base and provides crucial feedback from members – helping brands, designers and manufacturers to revitalise established products and improve or fine-tune new launches for the mass market.

Anthony J James, Founder and Global CEO of Sample Central, comments: “We are delighted that Sample Central now has a presence in the UAE. Our concept brings to life the ‘theatre of retail’ and places customers in the driver’s seat when it comes to brand interaction. Members can visit the store as frequently as they please and pick out products to take home with them for free. This method of tryvertising ignites the conversation between brands and consumers, and after trying products in our store, our members regularly return to retail to buy the product.”

Sample Central was launched in Japan in 2007 and is now found in over 20 countries including in Europe, Asia and South America.  Following the launch of the Dubai Festival City Mall store, Sample Central aims to increase its presence across the GCC and develop a similar and successful model in each country. There are plans for the concept to be rolled out across the Middle East and North Africa in due course.