Hisense Debuts the Latest Breakthrough in Display Technology with the Unveiling of its 100-inch 4K UHD Laser TV in the UAE

Dubai, United Arab Emirates, April 3, 2019 — Hisense®, a leading television and appliance manufacturer and UEFA EURO 2020™ partner, launches one of its strongest product present to date. As an international brand excelling in meeting consumer needs across markets, Hisense is exhibiting its ultra-premium TVs that push the boundaries of display technology, including an unbelievably-thin self-contained TV.

It’s time to rethink TV. Hisense launched the 100-inch 4K UHD Laser TV which is the latest addition to the award-winning series.  The 4K Laser TV has the X-Fusion Laser Light Engine™ which can accurately display a wide array of colors and hues. The Hisense Laser TV can reach 115% of DCI-P3 color space which most regular LED TVs cannot achieve. The Laser TV which comes the TI DMD® chip enables the reproduction of amazingly fast motion speeds with a 32 micro-seconds refresh rate for 8.3 million pixels, creating an unrivaled viewing experience that must be seen to be believed. Where giant LED screens have an ugly, intrusive installation, the Hisense Laser TV’s thin, lightweight, 100″ screen fits snugly on the wall wirelessly and elegantly. It doesn’t require a specially darkened environment or messy equipment like most projectors styled as TVs do. The Hisense Laser TV will make you see your walls in a whole new light. Add JBL® surround sound, a TV DVB-T2/S2 tuner, Wi-Fi and tons of built-in apps and you have Hisense 4K Laser TV as a truly amazing package at an unbeatable value.

During a lavish event held at Atlantis – The Palm, in Dubai, where 170 delegates from 26 countries in MEA region had participated, the Global CEO of Hisense International Ltd. Mr. Xin Liu, along with Mr. Jerry Managing Director of MEA region, and Mr. Jason Managing Director of Hisense Middles East, launched the 100-inch 4K UHD Laser TV in the Middle East and Africa region.