“HTC is consistently pushing the boundaries, we broke records with the HTC One M9. Today HTC is one of the top three preferred smartphone brands in the region. Our objective is to consolidate our presence in the region and we plan to achieve this by continuously listening to our customers’ needs and delivering great products.” Philip Blair, President HTC, EMEA
“At HTC, we want to surprise our customer by always introducing the best and most innovative products. With the launch of the HTC One M9 today, we are taking our award-winning HTC One concept a step further. The HTC One M9 is highly intuitive, with an array of improved features and a stunning design. We are very proud to reveal our newest and most innovative smartphone to the region.” Neeraj Seth, Head of Marketing, HTC MEA.
The new innovative design will be available in an array of colors including, dual-tone silver and rose gold, single-tone gunmetal grey, single-tone gold and dual-tone gold and pink. The HTC One M9 takes the award winning HTC smartphone experience to another level. The HTC One M9 features a 20 megapixel main camera which has the ability to shoot movies in 4K resolution. The front facing camera addresses low light shots with a powerful UltraPixel camera. HTC BoomSound now combined with 5.1 channel Dolby Surround sound simulation aims to deliver cinema-style surround sound and a more intelligent HTC BlinkFeed also makes it easier to uncover the hidden gems that surround you by using location data to recommend points of interest, news and information. The HTC One M9 comes exclusively preloaded with the Peel Smart Remote app connecting you to the shows you love, the app even learns from your viewing habits, transforming your phone into a personal TV guide and remote control.
“This year we are pushing the boundaries even further, last year we exponentially exceeded our target of achieving double digit growth. We achieved a triple figure growth in terms of sales between 2013 and 2014 in the MEA region. I am confident that the HTC One M9 will take us to record breaking heights in terms of sales in 2015 and beyond.” Ramit Harisinghani Head of Sales, HTC Middle and Africa.
Hands on impressions
You’d easily notice the M8 and M9 have a similar chassis and I wouldn’t blame you for being fooled if you think it were the case. While it certainly does feel premium, it may come across to some HTC veteran users as a shinier version of the m8, the guts of the phone however have been vastly improved. The camera isn’t as bad as you’d think either, with moving the ultrapixel camera to the front face, it means you can get some selfies in dark places. We tested the HTC one’s panorama and it certainly did pretty well at tracking especially in a low light situation. HTC Sense 7 too has become more intuitive. Personally, I’m waiting for HTC to release the M9 Max and mini models to see where they go with this, a m9 phablet certainly would be a welcome addition to the range.
The HTC One M9 will be available with a range of accessories that are unique and customisable, including the second generation HTC Dot View case which adds a host of new features and colour options. The HTC One M9 will be available in dual-tone silver and rose gold, single-tone gunmetal grey, single-tone gold and dual-tone gold and pink, retailing at AED2,749 from the end of March in all major UAE operators and retailers. Rose gold with be an exclusive color scheme in the region.