Jumbo Electronics, a leading IT, telecom and consumer electronics retailer and distributor in the region, and Yota Devices today launched the highly anticipated YotaPhone in the UAE. The first “always-on” premium Android smartphone with a liquid crystal display on one side and an electronic paper display on the other, goes on sale today in the UAE at a retail price of AED 2,199. Over the following months, YotaPhone will be available in 20 markets in the CIS, Europe and the Middle East.
YotaPhone is a totally new concept in mobile communications, designed to solve users’ frustrations with their current smartphones’ “always-dark” screen. By including a second screen that uses electronic paper display (EPD) technology, users have access to the information they want and need on a continual basis without having to wake up their phone. The technology also preserves smartphone battery power. In fact, in reading mode, YotaPhone has 7-10 times the battery life of other smartphones.
YotaPhone: Answer to the “always-dark” display
“The typical user picks up and activates their smartphone more than 150 times a day,” explains Yota Devices CEO Vladislav Martynov. “Why? Because users worry that messages or information they need or want are hidden behind their phone’s black screen. This is a huge distraction and can impede meaningful interaction with our friends, families and colleagues.”
