Micromax Launches Canvas 2 in UAE, aims to be among the top 5 players in MENA over the next 2 years.
Micromax Informatics Ltd., the leading smartphone player, today introduced Canvas 2 (2017).The smartphone that changed the dynamics of Indian smartphone market, post its launch in 2012 is making a grand comeback in its 2017 edition, targeted to disrupt the mid-range smartphone segment.
Key features of Canvas 2
5D Cover Glass with Corning® Gorilla® Glass 5
Ultra-Fast Front Fingerprint Recognition
Quad-core 1.3GHz Processor
13MP Rear Camera; 5MP front camera
3050 mAh battery
Talk time up to 11 hour
3GB DDR3 RAM and 16GB ROM
64 GB expandable memory
Wi-Fi 802.11 b/g/n | Bluetooth I GPS
Vikas Jain, Co-Founder, Micromax Informatics said, “MENA is an important market for Micromax and the region is expected to contribute a large chunk to our international market revenue in next 2 years. We have a significant presence in most of the operational international markets and now our focus is on extending the brand’s reach in the MENA market. Backed by a strong product portfolio, we are aiming to be among the top 5 players in the region over the next 2 years. Since our launch in mid-February, we are already available through local distribution in 8 countries and would soon be expanding in other North African markets like Egypt as well. We believe we are well prepared with the portfolio of products and that the products bring consumer expectations to life.”
He further added, “Canvas 2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, and are excited to introduce the all-new 2017 edition of Canvas 2 for the users in the country. Our collaboration with Corning has helped us make Canvas2, the first smartphone to offer Corning® Gorilla® Glass 5 for the mass telecom consumer.”
Let’s Redefine Tough
Sporting a 2.5D Cover Glass with Corning® Gorilla® Glass 5, the Canvas 2 gives up to 4 times better performance in drop failure height than other competitive glasses. The device also delivers the damage resistance, optical clarity and touch sensitivity Corning® Gorilla® Glass is known for.
Wait What? Nougat!
Enjoy an experience like never as Canvas 2 comes with the latest Android Nougat. Because the new age consumers deserve the best of multi window support, reply in notification panel and quick settings.
Forget the crazy pins and passwords. Unlock the new Canvas 2 with just a touch, thanks to its advanced 360-degree identification Fingerprint Sensor
Nothing’s Stopping You
Powered by a Quad-core 1.3GHz Processor, the new Canvas 2 promises better quality graphics, multi-tasking and improved application performance. With an expandable memory of 64 GB, the phone boats 3GB DDR3 RAM with large Capacity Rapid Access and has High density for compact storage and with 16 GB ROM.
Now users will never have to cut calls in the middle or stop playing their favourite songs on repeat, as Canvas 2 comes with a strong 3050 mAh battery which will last upto 11 hours. Because stopping is not an option, neither for you for your Canvas 2
Unbeatable 13 MP Camera
Capture every extraordinary sight as Canvas 2 has a 13 MP rear camera. Moments are waiting to be seized forever. The smartphone sports a 13MP Rear Camera with flash and works on different modes such as Bokeh, Panorama, HDR to enhance the superiority of the memorable moments. With a 5 MP selfie camera with wide angle lens that consists of F.20 Aperture, auto focus, 5P Lens, the smartphone will facilitate dynamic pictures with good amount of details.
Product Name: Micromax Canvas 2
Price: AED: 499
Availability: Across all leading retail outlets in MENA from 22nd July onwards.