The New Sony Xperia™ Z Ultra Now Available in UAE FOR 2999 AED.
38 min read
Sony Mobile Communicationsintroduced the next revolution in premium large-screen Android smartphone entertainment – the new Xperia™ Z Ultra, which is waterproof**, ultra-slim, and features a lightweight design so you can enjoy it anytime, anywhere.
Unveiled at the Mobile Asia Expo in Shanghai, China, it is the first smartphone ever to incorporate a Full HD TRILUMINOS™ Display for mobile, powered by Sony’s latest X-Reality™ for mobile picture engine to deliver the most immersive viewing experience imaginable.
Additionally, the Xperia™ Z Ultra also features the fully integrated Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPUs, 4GLTE and HD voice to provide a seamless connected entertainment experience, industry-leading battery performance, and amazing speed.
Spyros Gousetis, Director of Marketing, Middle East & Africa, said: “The Xperia™ Z Ultra is the most exciting revolution in large-screen smartphone entertainment devices with both the slimmest and largest Full HD smartphone display* in the world that is second to none. We are already delivering the best of Sony technology and design across a range of premium smartphones and tablets, and now we are bringing this same premium offering to the large-screen smartphone segment, setting a new standard for others to follow.”
The Xperia™ Z Ultra can be tried outat the custom-built Sony Pavilion at the North Galleria, Mall of the Emirates from 10 am to midnight, from 14th to 24th August 2013. Visitors can also experience the exciting battle of Ratchet & Clank through an augmented reality game.
The phone is available across all retailers in the UAE and is priced at AED 2999.
The world’s largest Full HD smartphone display*
Xperia™ Z Ultra features a 6.4” touchscreen Full HD display with Sony’s unique TRILUMINOS® Display for mobile, creating a wider palette of rich natural colours thanks to Sony’s BRAVIA TV expertise. The breakthrough technology includes X-Reality™ for mobile – Sony’s intelligent super resolution display technology that analyses each image and reproduces lacking pixels to optimize quality for the sharpest videos. It also sifts elements depending on the scene and adjusts them based on pattern, outline and colour composition. The technology strengthens subtle patterns and accurately portrays their detailed feel, while reinforcing bold outlines. The large Full HD display has been optimized to experience at least 60 percent** more of the screen than most other smartphones.
The world’s slimmest Full HD smartphone*
Xperia™ Z Ultra is supremely slim and lightweight with a beautifully crafted 6.5mm body and weighing just 212 grams for ultimate portability. Sony craftsmanship in design and attention to detail comes to the fore with clean lines and premium materials – the front and back are made of tempered glass, creating a seamless surface with the OptiContrast™ panel housed in an innovative solid metal frame that looks stunning from any angle. It features the same acclaimed OmniBalance design as Xperia™ Z and Tablet Z. The Xperia™ Z Ultra is available in a choice of black, white or purple colour finishes.
The only waterproof Full HD smartphone**
Xperia™ Z Ultra is both elegant and durable. With an impressive rating of IP55 and IP58, this smartphone is not only resistant to dust, but is waterproof** too – giving you the freedom to enjoy it anywhere. You can even film in Full HD underwater, taking your large-screen smartphone experience to a new level. The camera features “Exmor RS for mobile”, and HDR for both photos and film. The Superior Auto mode automatically activates HDR and noise reduction when needed in order to produce stunning imagery even in challenging light conditions.
Ultimate entertainment experience
The Xperia™ Z Ultra is uniquely positioned to offer the ultimate big screen phone entertainment experience for watching movies, playing games, reading books and browsing the web.
Sony’s “WALKMAN”, Album and Movies media applications enable discovery of online and offline content through a single access point with new ways to enjoy and share content.
The “WALKMAN” application leverages Sony’s audio engine and Facebook integration for sharing and discovering new music. The application is unique in that it provides seamlessly integrated access to all downloaded music.The Movies application, on its part, brings new intuitive ways to discover, manage and play movie content.
Ultimate performance with the world’s fastest smartphone processor****
The Xperia™ Z Ultra features the world’s fastest smartphone processor**** – the Qualcomm Snapdragon 800 processor with HD voice, that together with Sony´s audio Sony’s ClearAudio+ mode and Xloud loudness enhancement, delivers not just exceptional speed and performance, but also unsurpassed voice and audio quality.
Battery STAMINA Mode significantly improves the standby duration of your smartphone by four times or more1 as it recognizes when you’re not using your display and automatically turns off the functions you do not need, while retaining the notifications you require. The system is up and running again the minute you press the power button to wake up your screen.
Built for business
The Xperia™ Z Ultra is the ideal business partner thanks to the super responsive screen with handwriting recognition, which is compatible with any pencil and selected stylus or pen (capacitive stylus or metal pen with tip diameter over 1mm). You can even write notes or sketches during calls to help you capture ideas as they happen. The easy-toggle keyboard makes it ideal for one-handed input and multi-tasking, with small apps to help you improve productivity so you don’t lose time browsing between windows.
The robust security architecture safeguards both your corporate and personal data, with support for multiple accounts that are quick and simple to set up. Further business-oriented applications will be made available in future as software updates, ensuring you get the best smartphone experience – whether for work or play.
With one-touch functions, you can instantly and easily share music, photos and videos from your smartphone to a wide range of NFC-enabled Sony devices, including speakers, SmartWatch, wireless headsets and TVs. There are several new and innovative accessories joining the range of popular connected devices.
The SBH52 is a dynamic Smart Bluetooth™ Handset that provides easy hands-free call handling with a single press, while leaving your smartphone conveniently in your bag. The OLED display conveniently lets you browse your call log, view text messages, and see who is calling you. Use it as a quality stereo music headset to listen to your tracks or to the built-in standalone FM radio with RDS. Pairing and connecting is done simply by touching it to your Xperia Z Ultra or other NFC-enabled device. What’s more, its sleek, minimal design is splash proof, meaning you can now use it anywhere, in any weather.
The latest generation of SmartWatch, the SmartWatch 2 SW2, helps you keep track of everything without taking your smartphone out of your pocket or bag. The SmartWatch 2 is a truly multifunctional digital watch and phone remotethat lets you receive notifications, control your music, and connect with one-touch NFC to your Bluetooth™ headset for easy call handling. The water-resistant design makes it more versatile to use than ever and can be personalized with any standard watch strap. Use it as a standalone watch or with your smartphone. There are over 200 apps available for the first generation and with an open API, new applications are set to be developed quickly and easily for SmartWatch 2.
The Magnetic Charging Dock DK30 has an innovative magnetic pin that lets you place your Xperia Z Ultra snugly in the dock using one hand, either with or without the phone cover on. While your phone is charging, it stands at a comfortable viewing angle easily allowing you to keep watching your favorite movies even while charging.
Xperia™ Z Ultra features
·6.4” Full HD TRILUMINOS™ Display for mobile powered by X-Reality™ for mobile engine for the ultimate viewing experience
·Ultra slim, waterproof** and dust resistant (IP55/IP58) durable design
·Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPUs and 4G LTE for fast performance
·Write and sketch with any pencil and selected stylus or pen (capacitive stylus or metal pen with tip diameter over 1mm)
·8 megapixel camera with “Exmor RS for mobile” sensor and HDR for videos and photos
·Full accessory ecosystem for premium entertainment and connectivity
·Battery STAMINA Mode for outstanding battery life