Twitter launches regional awareness campaign

Twitter launches regional awareness campaign

Twitter has launched the ‘always play it right’ campaign, which aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home.

Gaming continues to be a key topic on the platform, in 2019 there were over 1.2 billion Tweets about gaming, up nearly 20% year on year. In fact, last year gaming hashtags were amongst the most used hashtags in Saudi Arabia.