ALCATEL ONETOUCH launches award-winning flagship IDOL 3 smartphone in the UAE

Two surround-sound, front-facing speakers. JBL audio with Hi-Fi technology. True-to-life Technicolor Color Enhance technology. A 13-Mp rear camera with a next-generation sensor. Plus, an exclusive feature: 100% reversibility, so users can grab this smartphone upside down and the user interface automatically flips. ALCATEL ONETOUCH’s new IDOL 3 is packed with best-in-class components and software, designed with partners who are leaders in their fields.

Nicholas Zibell, ALCATEL ONETOUCH’s President of International Business started off with a welcome speech to highlight the brand’s commitment to the MEA market. “We are definitely focusing on the MEA region, we are making Dubai our new Hub this June for the region that is no longer dependant from Europe.  This will allow us to be closer to this high potential market to adapt to its requirements and to react much faster by bringing the innovation, and best consumer experience, in terms of price, colors, technology and design.”

Alcatel OneTouch’s Head of Middle East Zied Merichko shares his view that the IDOL 3 is a genuinely exceptional product aimed at smart buyers. “The IDOL 3 came about as a result of extensive research into what consumers wish to experience. We are witnessing the rise of the smart buyer in the region, who wants premium features but at the right price point. And the IDOL 3’s premium design, superb sound, excellent visual attributes and unique reversibility feature makes it a phenomenally crafted product joining us in this region to celebrate our brand spirit.”

Pump Up the Volume

An impromptu beach party. Hanging in the park with friends. A sparsely furnished loft.Somebody needs to make some noise! IDOL 3’s JBL audio with Hi-Fi technology gives users the power of professional audio components in the palm of their hands, to play their own music or stream tracks over the airwaves.