Apple announced its fourth-quarter earnings results on Monday, October 28. The technology bellwether, which saw shares slump by 45% in the past six months, posted revenues of $37.5 bn and a net quarterly profit of $7.5bn, as compared to revenues of $36bn and a net quarterly profit of $8.2bn for the same quarter a year ago.
Apple’s results initially disappointed investors, in spite of the technology giant selling 33.8bn iPhones in the last quarter alone. Shares fell over 2% following the earnings release but soon rebounded to trade close to similar levels last week.
Apple is hoping to announce a potential deal with China Mobile – the world’s largest mobile phone company.
Apple’s foray into the Chinese mobile market is likely to lead the firm into a headlong battle with Samsung – current leaders with an 18.3% share – compared with Apple’s 5%.
But how does Apple measure up to Samsung from an investor’s standpoint? Will the company succeed in making significant inroads into the Chinese market or will it fall short?