Electrification and Evolution of INFINITI Design

Electrification and Evolution of INFINITI Design

Electric is the way forward for automobiles and many brands have already started making strides in that direction with select few of them getting promising results. Infinity has also announced their intention to start going electric with their vehicles, with a new lineup already underworks.

Over the three decades, since INFINITI was first established, the design of the brand’s vehicles has transformed. Cars have evolved as tastes and expectations have changed, and as new trends have emerged, such as the rise in popularity of SUVs and crossovers. Innovations in assembly techniques, vehicle architecture, and aerodynamics have also played a role in progressing the look of INFINITI vehicles.

Powertrain electrification, however, marks a significant moment in car design, with designers no longer shackled by the mechanical layout of a traditional powertrain.