Emirates, one of the world’s fastest growing airlines, is making a name for itself on LinkedIn, the world’s largest professional network which has 225 million members globally. Emirates’ LinkedIn Company Page has become the first in the global airline industry to reach 100,000 followers, positioning it as one of the most rapidly developing social media players around.
The Emirates LinkedIn page launched in 2012 and has attracted huge number of followers in that short amount of time. LinkedIn’s member base provides Emirates with a high quality audience to engage with. Professionals come to the page to keep in touch with the latest news from the company or to find out more about the products they offer. This has helped build brand loyalty and customer retention among LinkedIn’s members. LinkedIn’s targeted content solutions has ensured that only relevant and contextual information reaches members looking to stay updated with the latest from Emirates. The airline’s LinkedIn page also allows professionals from around the world to look at and apply for different jobs within the company but also get an insight of what it is like to work at Emirates.
