Sennheiser Launches First Retail Concept In The Middle East

Sennheiser Launches First Retail Concept In The Middle East

Leading German sound technology developer and manufacturer, Sennheiser has launched their first retail concept in the UAE in the form of a ‘shop-in-shop’ with partner Jumbo Electronics.

“Mig Cardamone, who heads up operations for the brand in the Middle East said that this first shop-in-shop concept is the start of a larger plan for growth and expansion in an area of the world where consumers are extremely tech savvy and as passionate about sound technology as the Sennheiser brand is.Our mission is to make Sennheiser products easily available throughout the region, and where better to start than in Mall of the Emirates – a landmark shop-ping mall in the UAE – with our partner, Jumbo Electronics, the UAE’s leading distributor and retailer for consumer electronics”.

The full range of Sennheiser sound technologies will be available through the shop-in-shop concept at Jumbo Electronic.