The New Sharaf DG store at the Times Square Centre reflects Sharaf DG’s concept of “New Way of Doing Things”. Its not just a store, it’s a new way of shopping – a place where technology meets customers. Where customers feel welcomed, meet people with similar interests and discover the true value of technology.
Nilesh Khalkho CEO, Sharaf DG said “It has taken us close to 2 years of work starting from consumer shopping behavior research, to understanding what drives customers to visit stores be it online or physical stores and creating a customer centric shopping experience, It’s a new way of doing things, a new way of shopping. One that is fresh, new and stylish. We started off on a clean slate and questioned every design, process, technology and organization structures to arrive at an experience which will Inspire customers and help them discover something new every time they visit Sharaf DG, provide a personalized shopping experience. Such a unique shopping experience, we believe will make our customers spread the word and in doing so the customers become our brand”
The first impression when you enter the new Sharaf DG store is one which invites and engages with the huge open architecture complemented by one of the biggest video walls in Middle East. The power wall is capable of displaying 6 times 4K resolution. The Power Wall would be used for product launches, product presentations, Live Video Uplink and interactions with customers including the current selfie contest.
As a customer enters the store, they see a social environment called DG Lounge flanked on either side by the Solution Bar. The DG Lounge is a space where customers can relax and discuss technology and products with their friends and family over a cup of coffee. They also get to discover new products and cutting edge technology curated by the Sharaf DG team at the Solution Bar.
Sharaf DG announced the launch of a new Mobile App, a new Website, a new feature of Shop Online and Pick Up in store, a new store at Times Square Centre all at one go.
Nilesh Khalkho said “The new Sharaf DG App is the one stop destination for all your electronic needs. You can search products, check features, compare products, compare prices with other retailers, check stock availability across Sharaf DG store locations, add a product to your wishlist, share with your friends and family, show your loyalty by adding your Air Miles loyalty card and buy products from the comfort of your mobile, get home delivery or pick up instore. Features like store locator and product locator in select store are really key differentiators of the App.”
